eDrone
Overview
edrone specializes in CRM and Marketing Automation solutions designed for e-commerce businesses, offering tools for customer segmentation, email marketing, and product recommendations across multiple markets.
edrone approached mohi.to after a previous collaboration with another agency fell short of expectations, leaving the UI design stage unfinished despite having wireframes their team was already satisfied with.
Two designers at the agency prepared competing proposals, and my concept was selected to move forward.
Approach
I based the design on a simple, typography-driven layout paired with motion, aiming to match edrone's bold and unconventional brand identity.
The main task was to design a visually striking interface within the client's existing wireframes and site structure, with the primary goal of driving demo bookings from prospective clients. To reflect edrone's brand personality, I used Sans Pro in two styles—filled and linear—creating contrast between bold headlines and lighter supporting text, with a slight street-style edge that resonated with the marketing team.
To add visual interest and reinforce the messaging, I designed animations that helped clarify the CRM system's functionality rather than acting as pure decoration.
Outcome
The final website was awarded Best UI Design, Best UX Design, and Best Innovation by CSS Design Awards, and was also nominated for Website of the Day.
The design successfully balanced simplicity with edrone's bold brand identity, delivering a modern, visually compelling site that met client expectations across both aesthetics and functionality.
